Toronto-based rapper ROCHESTER continues his wave of new releases for 2017 with the launch of his new single, ‘Black Don’t Crack.’

The single delivers an empowering and motivational message and captures ROCHESTER’s personal signal of support to his generation dealing with challenges of race, injustice, inequity, and identity.

His message is simple: "don't crack under pressure." ROCHESTER kicked-off his wave of new music launches last December with his EP Cowabunga and has several new singles planned for the rest of 2017 – keep up-to-date by following him at:

facebook.com/rochesterakajuice | instagram.com/rochesterjuice | twitter.com/ROCHESTERJUICE

The new single can be purchased, streamed, and downloaded at: Spotify: goo.gl/oFExFM Apple Music: itun.es/ca/JVjfjb