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Mathilde Widding - Stronger [Music Review]

April 17, 2023 by Travis Erwin in Music, Soul, Contemporary R&B, Adult Contemporary

Rating: 4 out of 5

“Mathilde Widding brings a vocal style that falls between ZZ Ward and Amy Winehouse so fans of either are likely to appreciate this engaging track.

’Stronger’ brings a soulful groove with a decided edge and tantalizing vocals that engage from the very start. Widding is a talent that will only continue to build and grow her powerful delivery so keep an ear on this rising star.”
— Travis Erwin ~ LA on Lock Blogger
April 17, 2023 /Travis Erwin
mathildewidding, stronger, laonlock
Music, Soul, Contemporary R&B, Adult Contemporary
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    Broadway B - Left Right [Music Review]

    April 17, 2023 by Travis Erwin in Music, Contemporary R&B, Adult Contemporary

    Rating: 4 out of 5

    “An every man anthem, ‘Left Right’ is about marching along to the demands of responsibility and adulthood. The track offers soaring vocals and an almost gospel like R& B soul that hits like the truth and hope at the same time.

    Broadway B is passionate and the vocals sweep the listener up and along while the words make you want to shout AMEN! Not in a religious way, but in life -style.”
    — Travis Erwin ~ LA on Lock Blogger
    April 17, 2023 /Travis Erwin
    broadwayb, leftright, laonlock
    Music, Contemporary R&B, Adult Contemporary
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      Jay Kayze - Over Love [Music Video Review]

      April 09, 2023 by Travis Erwin in Music Videos, Contemporary R&B, Commercial, Hip-Hop

      Rating: 4 out of 5

      “People change and the best ones grow and learn from their past mistakes. This track is about being that new person and reflecting on a prior relationship. My only critique is that I wanted more and the song was over far too soon.

      Blending a Hip-Hop vibe and a smooth R& B type groove the talent shines and pulls in the listener quickly and easily. ”
      — Travis Erwin ~ LA on Lock Blogger
      April 09, 2023 /Travis Erwin
      jaykayze, overlove, laonlock
      Music Videos, Contemporary R&B, Commercial, Hip-Hop
      Comment
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        LEWIS FITZGERALD - SHORT RIDE (ft. WEWANTWRAITHS) [Music Video Review]

        March 23, 2023 by Travis Erwin in Music Videos, Contemporary R&B

        Rating: 4.5 out of 5

        “Lewis Fitzgerald is a twenty-one year old rising star. The UK singer/songwriter is joined here by WEWANTWRAITHS and the video has the two of them cruising through the streets of London as they delivery a track we can all relate to.

        Life is indeed a ‘Short Ride,’ and sadly can be even far shorter than we plan, so this is a song to help remind us to live each day to our fullest.

        Fitzgerald weighs in on the track saying ... ‘This song represents some of my childhood and things I went through, I had suicidal thoughts and attempts when I was younger and it’s kind of like my way of releasing that pain now through this sound, remembering how it was and how I thought at the time, it’s like me saying it to myself.’

        Despite the heavy inspiration of the track, the single never feels overwrought, and it can simply be enjoyed as a smooth groove and entertaining song to brighten your world. ”
        — Travis Erwin ~ LA on Lock Blogger
        March 23, 2023 /Travis Erwin
        lewisfitzgerald, wewantwraiths, shortride, laonlock
        Music Videos, Contemporary R&B
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          Broderick Jones - What Do You Want [Music Review]

          March 15, 2023 by Travis Erwin in Music, Contemporary R&B, Adult Contemporary

          Rating: 4 out of 5

          “This is a talented track than I can imagine hearing on Tik Tok as it sends an easy simple message with a straight-forward hook. That said, the track offers more than just a catchy hook as Broderick Jones delivers an engaging vocal build to go with nuanced and provocative writing.

          Listeners will quickly latch on and sing along. The track is ripe to explode as it is highly shareable and relatable. ”
          — Travis Erwin ~ LA on Lock Blogger
          March 15, 2023 /Travis Erwin
          broderickjones, whatdoyouwant, laonlock
          Music, Contemporary R&B, Adult Contemporary
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            M'Lynn - Safety Net [Music Review]

            February 15, 2023 by Travis Erwin in Music, Neo-Soul, Contemporary R&B, Adult Contemporary

            Rating: 3.5 out of 5

            “A smooth and easy groove combines with a steady rhythm to keep this track moving with ease and grace. The vocal talent is silky and tender, and instills a nice romantic vibe.

            Lyrically, I did crave a bit more, but even with that, this is a track I could listen to for years to come. An apt mood setter, and affirmation of the idea that everything feels right when you are secure and stable in your love.”
            — Travis Erwin ~ LA on Lock Blogger
            February 15, 2023 /Travis Erwin
            m'lynn, safetynet, laonlock
            Music, Neo-Soul, Contemporary R&B, Adult Contemporary
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              Ni/Co - what it (do do do) [Music Video Review]

              January 06, 2023 by Travis Erwin in Music Videos, Contemporary R&B, Commercial

              Rating: 4 out of 5

              A smooth R&B groove with heavy Pop leanings about letting the bad stuff roll off and way from you. It is far too easy to hold grudges and plot revenge, but then the offending party lives inside your head so sometimes we have to let go of our resentment and trust Karma to work her magic. This song is an artful reminder of that.

              January 06, 2023 /Travis Erwin
              ni/co, whatitdo, laonlock
              Music Videos, Contemporary R&B, Commercial
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                RIa Barkr - Monday [Music Video Review]

                September 12, 2022 by Kreadiv Kesh in Commercial, Contemporary R&B

                Review: 4 out of 5

                “Monday’s can seem so long when you are not happy with your daily routine. The routine of going to a job that you aren’t in love with. Rla Barkr delivers a soulful melody about choosing between a job and your passion. As Monday stays heavy on her mind she is reminded of being grounded to a 9-5 because of bills. Some people can do both but in her case it takes up all her time.”
                — Kreadiv Kesh [LA On Lock Blogger]
                September 12, 2022 /Kreadiv Kesh
                LAOnlock
                Commercial, Contemporary R&B
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                  anees - Leave Me [Music Video Review]

                  August 26, 2022 by Travis Erwin in music, Music Videos, Contemporary R&B, Commercial, Adult Contemporary

                  Rating: 4.5 out of 5

                  “A smooth easy groove with Reggae and Pop influences in the tone and delivery. An ode to love and the disappointment we fell when we let that other person down and do them wrong. The pain is tangible and the passion emotes through in every line. A song of directness and emotional pain that is an apology of sorts but also a pledge to be better. ”
                  — Travis Erwin ~ LA on Lock Blogger
                  August 26, 2022 /Travis Erwin
                  anees, leaveme, laonlock
                  music, Music Videos, Contemporary R&B, Commercial, Adult Contemporary
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                    Delilah Blower - This Ain't Love - [Review]

                    July 20, 2022 by Travis Erwin in Music, Soul, Contemporary R&B, Alternative

                    Rating: 4 out of 5

                    “The vocal tone carries a bit of Amy Winehouse, but the groove and build feels more like ZZ Ward. Either way, Delilah Blower is her own artist and certainly delivers the it factor right from the start.

                    ”This Ain’t Love’ is the kind of track that sinks its hooks in deeper and deeper as you listen, and that sticks with you long after the final note has faded from your ears.”
                    — Travis Erwin ~ LA on Lock Blogger
                    July 20, 2022 /Travis Erwin
                    delilahblower, thisain'tlove, laonlock
                    Music, Soul, Contemporary R&B, Alternative
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                      Ice Meez - Swim [Music Video Review]

                      May 28, 2022 by Travis Erwin in Music, R&B, Rap, Contemporary R&B, Commercial

                      Rating: 4 out of 5

                      “A smooth R&B/Rap blend for the warm summer days and those sexy poolside parties. Ice Meez and Trill Lee team on this track to deliver a soulful groove that hits as hard lyrically as it slides easily through the ears melodically.

                      Get out there with a drink in your hand a the sun on your face and ‘Swim,’ but don’t spill that beverage when your gliding to the groove.”
                      — Travis Erwin ~ LA on Lock Blogger
                      May 28, 2022 /Travis Erwin
                      icemeez, trilllee, swim, laonlock
                      Music, R&B, Rap, Contemporary R&B, Commercial
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                        Elle Baez - Mister Possessive [Review]

                        April 22, 2022 by Travis Erwin in Music, Contemporary R&B, Electro Pop, Commercial

                        Rating: 4 out of 5

                        “Elle Baez conveys power and confidence and attitude infused declarations in ‘Mister Possessive.’ the track is about taking control and walking away when need be or simply being the master of your won fate and desires. The track has a power R&B feel but really transcends genre with its confidence and verve. ”
                        — Travis Erwin ~ LA on Lock Blogger
                        April 22, 2022 /Travis Erwin
                        ellebaez, misterpossessive, laonlock
                        Music, Contemporary R&B, Electro Pop, Commercial
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                          Tucker Nichol - Over the Edge [Review]

                          March 25, 2022 by Kreadiv Kesh in Music, Contemporary R&B, R&B

                          Rating: 4 out of 5

                          “Tucker Nichol’s soft vocals elevates to a contemporary R&B track that will have you reminiscing past emotions. “Over The Edge” asks what to do when you are trying to forgive or let someone’s actions speak for theirselves. ”
                          — Kreadiv Kesh [LA On Lock Blogger]
                          March 25, 2022 /Kreadiv Kesh
                          LAOnlock
                          Music, Contemporary R&B, R&B
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                            Mykel - Maybe [Review]

                            March 03, 2022 by Travis Erwin in Music, Contemporary R&B
                            “Mykel is done wasting time in a dead-end relationship and issues a last-chance ultimatum in her new single ‘Maybe.’ A stripped-down, R&B ballad in the same vein as ‘Resentment’ by Beyoncé, ‘Maybe’ features bluesy guitar and Mykel’s confident, wide-ranging vocals, with a message of empowerment that will resonate with anyone who’s tired of dealing with an emotionally unavailable partner.

                            The track comes with a smooth groove and build and those sultry vocals that make it clear the one that pissed her off is surely going to regret it somewhere down the road.”
                            — Travis Erwin ~ LA on Lock Blogger
                            March 03, 2022 /Travis Erwin
                            mykel, maybe, laonlock, lareview
                            Music, Contemporary R&B
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                              Micah Banks x Calabasas x Atom - Easy [Music Video Review]

                              February 25, 2022 by Travis Erwin in Music Videos, EDM, Contemporary R&B, Commercial

                              Rating: 4 out of 5

                              “This track tells a story, not only in the emotional and passionate lyrics, but also in a well crafted video.

                              ’Easy’ dives into the dysfunctional rules of love and broken hearts. The fact it is easy to blame the other person when the one you loves strays.

                              The song is nuanced and real, just as modern love tends to be, and the ride is emotional and genuine. Combining EDM with a Contemporary R&B brand of delivery, the single takes a few surprising turns in its arrangement and video presentation, but holds the listener throughout.”
                              — Travis Erwin ~ LA on Lock Blogger
                              February 25, 2022 /Travis Erwin
                              micahbanks, calabasas, atom, easy, laonlock
                              Music Videos, EDM, Contemporary R&B, Commercial
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                                Kevonna Rose - That's Fine [Review]

                                February 16, 2022 by Travis Erwin in Music, Contemporary R&B, Neo-Soul

                                Rating: 4 out of 5

                                “When a relationship ends, we often tend to look inward and blame ourselves, unless of course you catch them cheating, but the fact is ... sometimes the other person is simply an asshole. This track realizes this and says ... ‘That’s Fine.’ be an asshole but I’m moving on.

                                Kevonna Rose understands the need to break clean and delivers a smooth soulful groove to moving forward with such knowledge that you can’t change the other person. This is both a break up song, and a slow jam that anyone who has recently gone through the end of a relationships will certainly relate to.”
                                — Travis Erwin ~ LA on Lock Blogger
                                February 16, 2022 /Travis Erwin
                                kevonnarose, that'sfine, laonlock
                                Music, Contemporary R&B, Neo-Soul
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                                  Malan - Go with the Flow [Review]

                                  February 11, 2022 by Travis Erwin in Music, Contemporary R&B, Electro Pop, Bedroom

                                  Rating: 4 out of 5

                                  “A melodic track that truly does ‘Go With The Flow.’

                                  Malan delivers the single with talented vocal precision, and a sweet tone that hooks and holds the listener. A calm steady build creates a tranquil vibe that feels like warm spring sunshine on your face after a long chilly winter.

                                  Settle in and relax as you let this track warm your very soul.”
                                  — Travis Erwin ~ LA on Lock Blogger
                                  February 11, 2022 /Travis Erwin
                                  malan, gowiththeflow, laonlock
                                  Music, Contemporary R&B, Electro Pop, Bedroom
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                                    sheyda - Wish I Could Want You [Music Video Review]

                                    January 19, 2022 by Travis Erwin in Music, Contemporary R&B, Electro Pop, Adult Contemporary

                                    Rating: 4 out of 5

                                    “We’ve all spotted that person that captivates us with their looks, only to be disappointed once that person opens their mouth. ‘Wish I Could Want You’ takes a lap around that emotional pool, but does so with powerful vocals and a wry set of lyrics that makes this track not only a smooth groove, but a stunning bit of sarcasm that lands all of its lyrical punches.

                                    The video will have you ready to hit the lake. Can’t wait to hear more music from this talented artist. ”
                                    — Travis Erwin ~ LA on Lock Blogger
                                    January 19, 2022 /Travis Erwin
                                    sheyda, wishicouldwantyou, laonlock
                                    Music, Contemporary R&B, Electro Pop, Adult Contemporary
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                                      Dami x Messenger - All I Know [Review]

                                      December 13, 2021 by Travis Erwin in Music, Contemporary R&B, Conscious, Hip-Hop, Rap

                                      Rating: 4 out of 5

                                      “In the face of haters and naysayers, sometimes all we have to hang onto is our our own stubborn determination and personal belief that we can get there. ‘All I Know’ is all about having the confidence and stamina to persevere when others say — give it up.

                                      Dami and Messenger team up here to deliver this chilled vibe and laidback flow and in doing so they have proved any and all naysayers wrong, because they clearly have the talent and resolve to rise above the fray.”
                                      — Travis Erwin ~ LA on Lock Blogger
                                      December 13, 2021 /Travis Erwin
                                      dami, messenger, alliknow, laonlock
                                      Music, Contemporary R&B, Conscious, Hip-Hop, Rap
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                                        Bianca Jade - Everything I've Got [Music Video Review]

                                        November 23, 2021 by Travis Erwin in Music Videos, Neo-Soul, R&B, Soul, Contemporary R&B

                                        Rating: 4 out of 5

                                        “Bianca Jade delivers her vocals in silky smooth confidence and while not many people ever get everything they want, Jade’s talent and delivery makes it easy to believe she will indeed get there because she truly is giving it “Everything I Got.’

                                        The groove and build here are as mesmerizing as her vocal talent and this track is one that will make you feel empowered as well. ”
                                        — Travis Erwin ~ LA on Lock Blogger
                                        November 23, 2021 /Travis Erwin
                                        biancajade, everythingI'vegot, laonlock
                                        Music Videos, Neo-Soul, R&B, Soul, Contemporary R&B
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